OriginalFake designer clothing fashion

OriginalFake has came out to offer up their latest photoshoot in the the newest issue of Warp Magazine. Present is the brand’s more contemporary style, pairing solid apparel with a more grown up look and feel. Some of the highlights include a selection of outerwear pieces for Fall/Winter as well as accessories and knitted designs from the KAWS-headed label.

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The Original Fake label is a combination of various different products that combines a number of different aspects of Japanese and western street fashion, with t-shirt design, sneakers, jeans, socks, chairs, mats, sunglasses, and numerous other street wear products produced each year in the Autumn and Spring collections. The theme throughout most collections is an eye for classic designs mixed with modern images of cartoon-like, Japanese inspired graphics and logos.

Like many street fashion brands, Original Fake has engaged in a number of collaborations to boost its name brand recognition and to reach various new reaches in the industry. Recent collaborations include a t-shirt collaboration with Modicom Toy, one with Gallery for a 1950s vintage chair design, Oakley for a pair of street wear inspired sunglasses, Porter for key cases and luggage. A recent collaboration saw Original Fake join teams with four other companies including Gallery 1950, Fragment, Kaneko, and Porter to create a series of handbags, glasses, patches and t-shirts.

Kaws, the brand is one of only a few foreign started fashion labels to find success in the burgeoning Japanese fashion industry. The brand, relatively new to the fashion industry offers a new take on the street fashion style that has become so popular in recent years throughout Japan.

n the late 90s, KAWS began to design and produce limited edition vinyl toys, “an instant hit with the global art toy-collecting community,”[3] especially in Japan, where this genre is well respected and widespread. More toys and later clothing were made for Original Fake, a recent collaborative store with Medicom Toy, in the Aoyama district of Tokyo where an original limited edition product is released each week. KAWS has also participated in other commercial collaborations with Nigo for A Bathing Ape, Jun “Jonio” Takahashi for Undercover, Michael “Mic” Neumann for Kung Faux, snowboard projects with Burton, and sneakers with Nike and Vans. His most recent collaboration was with Comme des Garçons.

Through all of his projects, KAWS has successfully blurred the line between fine art and mass-produced merchandise. He uses his products to allow his imagery to infiltrate a larger audience than that of the fine art world. The artist is currently an active member in both the commercial and fine art communities. Recent solo exhibitions include OriginalFake at the Bape Gallery in Tokyo (2003) where his sculpture “Wonderful World” sold for $400,000.[citation needed] KAWS has been periodically showing both paintings and products at Colette in Paris since 1999. His work is included in the traveling exhibition Beautiful Losers, which started at the Cincinnati Contemporary Art Center and will be traveling through 2009 throughout the US and Europe.

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