The whole fashion industry is buzzing right now, as London Fashion Week gears up for its largest show in history. The event will run over 4 days (1 extra day for the men’s collection) and will profile not only the most established and respected names in the industry, but also some of the freshest up and coming designers around. In total there will be over 150 exhibitors showing at Somerset House in The Strand, from Ada Zanditon & London Spa to Zoe & Morgan, and they will be competing for the attention of the top buying houses and high street fashion scouts.

The collections on show will be the Spring/Summer 2010 ranges, but this year there will be a different focus to the previous fashion weeks. Pushed into the limelight as a result of the current high profile of ‘green’ industry in the media, the part of the fashion week termed ‘estethica’ has received a large amount of the attention, with everyone wanting to get in on the action.

This will be the seventh season that estethica has had a place at the fashion week, and it sees a further 15 labels taking part. The BFC first came up with the idea of having a eco friendly section of the fashion week, to give those environmentally-conscious UK designers a chance to play with the big boys of fashion, but since its conception the show has won over even the most profit-driven of fashion companies.

Among the items on show will be jewelry, shoes, bags accessories, and of course clothing. However, in another move forward for the fashion week, there will also be beauty products and make-up shows taking place across the 4 days. Whilst some may consider this not relevant to fashion, the organizers argue that anything that influences appearance comes under the fashion umbrella, be this eye liner or pedicure products. If the beauty products section of the show is a big hit then organisers say it will become be coming back next for sure.