An Briefing History of Louis Vuitton

When it comes to chic style, nothing can rival the distinction of a Louis Vuitton purse, Louis Vuitton wallet, or Louis Vuitton sunglasses. Diehard brand loyalists think nothing of handing over an entire paycheck just for a small handbag. Some of the world’s most prominent actors, musicians, and models are often photographed carrying the latest Louis Vuitton fashions.

So what is the motivation for such high demand? What makes Louis Vuitton purses so much better than other handbags?

For one thing, the fashion house is rooted in a long, quality-driven heritage. Since its inception in 1821, the company has been creating some of the industry’s finest designer luggage pieces and handbags. Louis Vuitton himself first began working from a small shop in Paris, France. After demand increased among travelers, he increased production of his steamer bag, “Keepall” overnight bag, and flat carrying case. Today, the Keepall is still one of the designer’s most widely demanded travel pieces. From there, he expanded his designs to include carry-on bags, cosmetics bags, miniature trunks, jewelry cases, computer bags, and more.

Over time, Louis Vuitton began designing luxury watches and, with the addition of his son Georgie to the design team, duffel bags and purses. When Georgie unveiled the monogrammed canvas motif, the design quickly took the fashion world by storm and became the hallmark of the brand. Three decades after launching the first store, the Louis Vuitton announced the opening of a London-based store. Throughout the 1900s, nearly 130 additional stores were opened throughout the world, responding to a growing international demand for the company’s luxury wares.

Designer talent has always been a prime focus of the Louis Vuitton Company. After announcing a merger with designer Moet Hennessey in 1987, the fashion house partnered with acclaimed designer Marc Jacobs. Patrick Vuitton continued to supervise operations. In the new millennium, Louis Vuitton continues to bring in millions of dollars in profits each year, as demand remains steady for their luxury purses and accessories. Rivaled by such top brands as Fendi, Gucci, and Prada, Louis Vuitton remains a fashion icon throughout Africa, India, Japan, China, and Korea, in addition to the United States.

In spite of cutting-edge technologies that have made production more efficient, the Louis Vuitton designers have adhered to rigorous standards of craftsmanship, never using machines or assembly lines to produce their fine goods. Master artisans train new apprentices in the fine art of leatherworking, ensuring that each and every product offers premium quality and durability.

Classic Louis Vuitton Styles

Over time, there have been certain time-honored favorites that have enjoyed a consistent demand among consumers:

• Mimicking the popular Keepall travel bag, the Speedy is a roomy Louis Vuitton handbag with an oversized main compartment that accommodates all of your everyday essentials — and then some. Several style options are available.

• As its name implies, the Neverfull is spacious enough to take anything you can throw into it. Choose from a wide array of colors, fabrics, and sizes. If you’re looking for a substantially sized purse without unwieldy bulk, the Neverfull is for you.

• With its stylish drawstring closure, the long-acclaimed Noe has been a Louis Vuitton fixture since its 1932 debut.

• A playful oyster shell shape distinguishes the Elipse bag. Consumers can choose from two versatile sizes, both boasting the same lighthearted style.

If you’re looking for a high-fashion, heirloom-quality accessory to call your own, you can’t go wrong with a Louis Vuitton handbag!

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An Briefing History of Louis Vuitton

If you ask today’s high-style men and women to identify one brand that exemplifies prestige, most will answer “Louis Vuitton”. Indeed, Louis Vuitton handbags have long embodied class and distinction. From celebrities to socialites to big-city professionals, hundreds of fashion-conscious consumers willingly fork over high prices for these luxury leather goods.

What is it about a Louis Vuitton purse that serves as an unmistakable status symbol? What sets these accessories apart from ordinary versions?

Many would answer that it’s the company’s rich heritage and history that makes the difference. Launched as a small leather shop in 1821, the original Louis Vuitton store specialized in crafting fine leather luggage ware. The namesake designer, Louis Vuitton, recognized a demand among prestigious travelers who wanted premium steamer bags, flat cases, and weekend bags. (Today, the classic “Keepall” overnight bag is still one of the most popular pieces in the collection.) After establishing a reputation as a purveyor of deluxe travel goods, the designer expanded his assortment to include carry-on bags, toiletry cases, small trunks, jewelry boxes, and more. He also eventually went on to create luxury watches.

With the addition of Louis’s son Georgie, the company began offering the classic trademark monogrammed canvas for their handbags and duffels. Now a universally recognizable motif, this design made it harder for imitators to copy Louis Vuitton handbags. It wasn’t until 31 years later that the second Louis Vuitton store was opened in London. Throughout the 1900s, as demand and popularity continued to soar, the designer opened another 130 store locations throughout the world. Ensuing decades saw more growth and profits.

Unrivaled designer talent has always been a critical part of Louis Vuitton’s strategy. After a merger with renowned designer Moet Hennessey in the late 1980s, Louis Vuitton enlisted the talented services of elite designer Marc Jacobs. Production and design continued to fall under the supervisory umbrella of Patrick Vuitton. As we approach the second decade of the new millennium, Louis Vuitton purses, wallets, sunglasses, and luggage continue to generate millions of dollars in revenue each year. Many compare this prestigious design company to the likes of Prada, Gucci, and Fendi. Their fine leather ware is popular not only throughout the United States, but also in India, Japan, Korea, China, and Africa.

In spite of the latest technologies and efficiencies, all Louis Vuitton artisans continue to craft each item by hand with a remarkable attention to detail. Today, the original apprentice system is still used to train new leather workers. Painstaking craftsmanship and rigorous quality assurance techniques ensure that each handbag and wallet will serve beautifully for decades to come.

Top Picks for Louis Vuitton Consumers

Over the years, some of the designer’s classic offerings continue to enjoy steady demand:

• If you’re looking for a substantially sized, versatile bag that will travel anywhere, look no further than the Keepall-inspired Speedy bag. Four high-design styles are available, all with spacious main compartments.

• Combining iconic style and everyday function, the roomy Neverfull is one of the most popular Louis Vuitton handbags. An array of colors, patterns, and fabrics are available in three different sizes. Oversized dimensions accommodate all of your everyday essentials, while remaining sleek.

• Introduced in 1932, the ever-stylish Noe handbag boasts an attractive drawstring closure.

• For something with a little whimsy, the oyster shell shape of the Elipse Louis Vuitton handbag is sure to delight. Choose from two sizes in this unique accessory.

The first time you carry your own Louis Vuitton handbag, you’ll understand why the iconic fashion house has enjoyed such longtime acclaim!

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An Briefing History of Louis Vuitton

For thousands of fashion-conscious women around the world, there is no accessory that imparts the status and prestige of a Louis Vuitton handbag. Without even thinking twice, enthusiasts of the brand willingly hand over thousands of dollars for just one purse. The bags have graced the arms of high-profile celebrities, supermodels, and socialites as the ultimate status symbol.

What is it that sets Louis Vuitton handbags apart from the rest? Why have these extravagant accessories become so iconic in the fashion world?

For many, the appeal lies in the brand’s long and prestigious history. Louis Vuitton is one of the most enduring design houses of our time. Born in 1821, the company’s namesake designer began making the first pieces—premium luggage—and selling them in his first store in Paris, France in 1854. With many travelers frequenting cruise ships and trains, consumers gravitated to the line’s steamer bag, flat case, and the “Keepall” overnight bag that remains one of the company’s most popular travel pieces today. Vuitton went on to offer additional travel accessories, including mini trunks, carry-on bags, cosmetics cases, jewelry storage boxes, diaper bags, computer cases, and more.

When the travel pieces achieved great popularity, Louis moved on to make fine timepieces. When his son Georgie joined the company, they began producing trunks, duffels, and handbags. It was Georgie who introduced the now trademark monogrammed canvas to make it more difficult for others to replicate the Louis Vuitton handbags. 31 years after opening the first store, Louis Vuitton introduced a second store in London, with nearly 130 more worldwide locations opening throughout the 1900s. The company’s popularity, exclusivity, and prestige continued to soar over the decades.

Over the generations, the Louis Vuitton Company has demonstrated a commitment to retaining the finest designer talents. Since merging with Moet Hennessey in 1987, it has retained the services of world-famous designer Marc Jacobs, with Patrick Vuitton overseeing the design and production processes. Today, Louis Vuitton handbags and accessories generate millions of dollars in revenue each year, with the brand’s iconic reputation earning it comparisons to Prada, Fendi, and Gucci. In addition to enjoying widespread popularity throughout America, Louis Vuitton purses, wallets, and sunglasses are also in high demand throughout Korea, Japan, China, India, Africa, and a host of other countries.

Although modern innovations have been introduced to streamline the production process, Louis Vuitton’s leather artisans continue to demonstrate a meticulous attention to detail and painstaking craftsmanship in the creation of each Louis Vuitton handbag. The company adheres to its traditional apprentice system, where master leather workers train novices on the process to ensure unrivaled quality and longevity.

Popular Louis Vuitton Offerings

Over the generations, several trends have emerged as some of the label’s most popular:

• The Speedy is based on the design premise of the Keepall travel bag, but it qualifies as a Louis Vuitton handbag. Its roomy main compartment takes everything you can throw into it. Choose from four versatile styles.

• The Neverfull is quickly becoming one of the most in-demand Louis Vuitton purses. Available in three sizes, it’s offered in a variety of fabrics, colors, and patterns. Its generous proportions provide plenty of storage space without adding cumbersome bulk.

• The Noe’s innovative drawstring design took the fashion world by storm when it was introduced in 1932.

• With its whimsical oyster shell shape, the Elipse Louis Vuitton bag is available in two sizes, appealing to LV enthusiasts who are seeking a new and unique style.

Discover your own timeless style when you choose a Louis Vuitton handbag or other accessory to call your own!

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